Most agencies win new work and plan how to resource it later.
That's because working out capacity can be a headache... Do you need freelancers? What about hiring? Are your staff overbooked? Under-utilised? How realistic is your revenue forecasting, really?
So. Many. Questions.
And new work should be about celebration, not chaos.
This time, our Agency Masters, Steve and Kate, explore:
- How to calculate your agency's TRUE capacity
- More on confidently forecasting resourcing requirements
- When to hire vs freelance
- Top tips for improving productivity and utilisation
Your 'too-long-didn't-watch' takeaway (TLDW):

We need to remember that, yes your team are a pool of resources, but they're also people, and they need to be carefully managed!
About the Agency Masters
Join our agency management experts for best-practice advice, tips and industry benchmarking, every month. You'll either leave with a smugness that you're doing everything just right, or a sigh of relief that you've spotted room for improvement.
Get some brainfood. Check out our live webinars!
By Steve Vincent