We help agencies get where they want to be
Our mission
Helping agencies elevate performance by empowering them to work more efficiently, profitably and smartly... that's our thing. Client success is at the heart of everything we do.
We want to create a business people LOVE working for, in and with. And a business that makes a positive impact on our community and environment.
Our clients call us ‘agency management experts’ because our industry experience means we know how to put the right frameworks and reporting in place to help get their agency where they want it to be.
But, as we like to say it how it is… it’s because we help their agency work.
It feels very much like having financially-minded operations directors in-house, but with an outside view.
Dean Corney, Chief Operating Officer, The Pull Agency
Meet the team
We're a tight-knit team of down-to-earth, smiley people who really know our stuff when it comes to agency management.
Some of us have spent years working in agencies in senior ops and finance roles. Others have spent years helping agencies improve performance.
Anyway, let's skip to the cheesy grins (why you're really here)...
Kate Vincent
Senior Consultant | Synergist experience: 12+ years
Northern fashionista Kate enjoys exploring the best solution(s) to ease client pains, and move their agency forward. She believes doing what you love is what running a business is all about, and having confidence in a streamlined system is vital to this. Escaping her evidently popular name, she's known as 'Teddy' to her Beaver Scout Colony and 'mum' to two adorable teenagers and one grumpy dog.
Louise Neale
Client Success Director | Client service experience: 20+ years | Synergist experience: 22+ years
The ultimate Synergist queen, Louise creates magic that drives KPIs and elevates performance in just a few clicks. An avid traveller, she loves escaping the cold to a new adventure abroad, although her fur babies really wish she wouldn't. She'll always remember to pack big shades and a bucket hat - holiday essentials, right?
Rich Dawson
Delivery Director | Training experience: 10+ years | Synergist experience: 15+ years
It was in his previous roles in specialist IT and finance that Rich found his natural talent delivering training and consultancy. Something the team also spotted, and now he's also our unofficial 'IT guy', after we've tried turning it off and on again. On the occasion his laptop is away, Rich will always be rooting for plan B, aka spontaneity. He always has a gig in the diary, or a random weekend adventure.
Mia Mattock
Marketing & Sales Assistant | Marketing experience: 1+ years | Synergist experience: 1+ years
Mia is a flipping and freestyling champion. Well, second in the world but first place in this team. But don’t be fooled by her gymnastic and dance background, her secret athleticism is masked by her clumsiness. She loves her naughty sausage Dougie, social media, digital marketing, snacking on stale foods, and to “go out partying, woo” (a word for word quote).
Jenna Collyer
Senior Consultant | Finance experience: 17+ years | Synergist experience: 4+ years
A Dirty Dancing super-fan, Jenna has 18 years' experience in finance - making her an official whiz. She talks clients through revenue recognition like it's a walk in the park and does actually enjoy a walk in the park, especially if there's a cosy pub at the end.
Rebecca Cash
Senior Consultant | Agency experience: 7+ years | Synergist experience: 8+ years
Rebecca helps clients shape their processes and harness the power of their business. She steers clients away from classic clichés so they can enjoy the excitement and unpredictability of the busy creative industry. Away from her desk, she's running around after her two boys and learning about every vehicle and dinosaur possible to try and keep them entertained.
Kate Bastable
Principal Consultant | Agency experience: 20+ years | Synergist experience: 6+ years
Our agency all-rounder, party animal and big-time smiler. Kate was Synergist superuser at her last agency, and has over 16 years' experience across the ops, finance, HR, project management and capacity planning space. She loves long walks with her bestie Pheebz, wears eccentric jumpers and is in training for the London Marathon, but is very humble about it.
Emmeline Woodward
Marketing Director | Agency experience: 20+ years | Synergist experience: 5+ years
Emmeline started as a project manager in an independent marketing agency that grew quickly from 15 to 200 people. She rose to Business Director, leading the B2B marketing team before launching her own consultancy. Now driving marketing strategy for Agency Works and Synergist, she brings invaluable perspective to our client's needs. Escaping the madness looks like a 'light' business/marketing read, and a glass of wine.
Carol Waldron
Finance & Ops Director | Finance experience: 38+ years | Synergist experience: 10+ years
Carol is not your typical Finance, Ops and HR pro. She realised the agency world was much more fun, and it suits. By day she's behind her many screens, making sure the business is ticking along as it should and making sure the team are heard and happy. By evening she's dancing till dawn, or till 'bump' and we need a first aid kit.
Georgia Cowen
Client Support Executive | Client service experience: 6+ years | Synergist experience: 2+ years
Our very own Essex GC, Georgia joined us after her adventures exploring South East Asia; think full moon parties and island hopping. Georgia is the friendly face our clients come to for support. She’ll help you uncover your pain-points and point you in the best direction to get more out of your system with our consultants. She loves showing us up on a night out with her highly qualified moves, having danced on TV, cruises and at Disneyland.
Francesca Magli
Accounts Assistant | Finance experience: 13+ years | Synergist experience: 8+ years
It's true about Italians and their food... this star baker is either serving invoices or freshly baked goods. Francesca moved to England after marrying her English penpal around 29 years ago, living a real life love story. She loves the Great British Bake Off and system configuration nearly as much... oh and treating the team to her homemade scones!
Kate O'Donnell
Learning & Development Manager | Training experience: 25+ years | Synergist experience: 5+ years
Jack of all trades, master of training? That's Kate. With a smile and a big hello for everybody she meets, Kate loves supporting new clients through the first part of their Synergist journey as they get to know the system. She can also drive a tractor, an HGV class 2, a forklift truck, tow her horse trailer turned mobile bar, and make the best brews in the office. Ask everyone.
Jay Neale
Managing Director | Finance experience: 15+ years | Synergist experience: 24+ years
A rockstar in his own right, Jay knows what makes a successful agency and how it really starts with what good looks like for you. He loves his clobber, a proper good tune and a spreadsheet (when you need one, and when you actually need a system instead). He'll be first to get the beers in and last to leave the stage.
You?
Are you our next agency management rockstar? If you're an enthusiastic, diligent individual, with financial/commercial experience, who thrives in fast-paced environments and takes a pro-active and positive attitude to work... We'd love to chat - [email protected]
Steve Vincent
Sales Director | Synergist experience: 26+ years
Our unofficial night-out photographer, Steve has over 20 years' experience understanding agency pains. He helps clients prioritise their 'rocks' to find the best solution that makes their goals a reality, a system that's fit to grow as they do. Also, loves those back-of-the-net goals - a big sports fan, wine connoisseur and avid sun-chaser.
Elise Bailey-Probert
Marketing Manager | Marketing experience: 6+ years | Synergist experience: 4+ years
You've not heard a good pun unless it's one of Elise's. Dealing with all things socials, web development and content creation, anything creative is her bag, especially writing copy. Does karaoke count too?! When she's not making a bad cup of coffee, you'll find her scrolling socials or *four-letter acronym online fashion retailer* and most definitely eating Mexican food.
Daisy Jarvis
Senior Consultant | Finance experience: 10+ years | Synergist experience: 2+ years
Daisy has spent 10+ years working in finance and just over 3 weeks in Canada where she found herself and her obsession with lakes, mountain climbing and waterfalls (not the one by TLC though). Joining our training team, she helps new users get to know their system post-implementation. Daisy is a self-proclaimed foodie and is never without her partner-in-crime Norbert, the sausage.
Jules Pickering
Principal Consultant | Agency experience: 35+ years | Synergist experience: 10+ years
Operations mastermind and Colin the Caterpillar super-fan, Jules is all about streamlining processes and implementing strategic solutions that really level up performance. With two decades of agency experience under her belt, she believes the key to success is about taking control of your data and workflows, and a top-notch system like Synergist. Amongst her love for numbers is ironing, daily yoga and Tonka, the frenchie.
Chris Wilson
Senior Consultant | Agency experience: 10+ years | Synergist experience: 7+ years
Shouty music and chilli-heatwave crisp lover, Chris is an ops and resourcing whizz! Armed with a decade of agency management experience, he's all about driving performance with accurate forecasting, focused reporting and robust live project management with Synergist. Chris enjoys spending time with his family, being endlessly let down by the Toronto Blue Jays, and needlessly fussy about the coffee he drinks.
Our values
The core beliefs that direct our decisions, behaviours and culture. What we truly stand for as a team - the principles that guide how we operate day in, day out.
Making real change
We work hard to make a significant impact for our clients. We thrive on the challenge of solving their problems, and measure our success through the tangible difference we make for them. And we mean real change, not just noise.
Championing brave growth
We're curious, bring fresh ideas, try new things, and constantly look for innovative approaches that help both our clients and our team evolve. We speak up, share knowledge generously, and exchange feedback that helps everyone grow.
Leading with bold integrity
We're authentic in our interactions, showing up as our genuine selves and bringing clarity through honest conversations. We do what's right, not what's easy.
Building supportive partnerships
We put ourselves in other’s shoes, listening empathetically to get to the heart of the issue and offering solutions that actually work. We build a collaborative culture where everyone actively helps each other succeed.
Creating a positive impact
Great work happens in great environments. We make decisions that benefit our clients, our team, and our community. We celebrate achievements, recognise efforts, and create a space where people love what they do.
Our impact
We take business seriously and our social and environmental responsibility, too.
Our values stretch beyond the business-as-usual everyday and into our commitment to people, charity, community and the planet.
Creating a workplace where people feel supported, valued, and heard is what we're all about. And giving back. Whether it’s through team volunteering, local community support, and making sustainable choices.
That's why we're a certified carbon neutral company, striving towards B Corp certification.
Always looking to be, and do, better.
