The A-game: Nail your agency positioning and stand out

Image for Jay Neale By Jay Neale

Most agencies sound the same, so clients switch off. If you're blending in you're losing out.

Jay speaks with Treacle's Founder Roland Gurney about how agencies can stand out from the pack and earn a place in clients' minds. Find out how to really nail your colours to the mast in an industry where everybody claims to be 'different'.

Your 'too-long-didn't-watch' takeaway (TLDW):

quote mark

Try not to have too many ideas in a pitch... You've got so many good things about your agency. You want to explain them all, but actually trying to sell ten things is almost less effective than just trying to sell one. You need to leave them with one thing at the end. That's the power of great positioning.quote mark

About Roland

Founder of Treacle

Treacle are specialists in positioning agencies to stand out.

Because you need a strategy and story that puts you above all the soundalike clones out there. You need to be a confident and cohesive brand people believe in. And of course, you want to win longer, lovelier and more lucrative clients.

That's why we push you to be even more focused, distinctive and exciting - giving you structured processes, constructive challenge, and that turn of phrase that turns heads. If you're blending in, you're losing out.

Connect with Roland


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