By Jay Neale 
Born and bred digital natives, the influence of Gen Z on, well, everything is spreading. Coupled with transformational advances in tech and the evolution of AI, it’s safe to say the landscape is definitely changing.
As businesses that live and breathe creativity and open-mindedness, agencies are now looking to future, and what this change will mean for the tomorrow of today’s roles and brands. How do you prepare? How do you stay relevant as a culturally attractive place to work?
Jay talks to Liam McGurk, ex-agency founder and now, Assistant Professor and Design Management course director at Coventry University. Liam ran an agency for over 20 years, offering web development and digital marketing.
Your 'too-long-didn't-watch' takeaway (TLDW):
This generation are using data sets, you know, data aggregators, and they're looking at balance sheets, they're looking at how much cash reserves companies have. They're also asking questions of the employers, like what's the long-term scalability of the business.
About Liam
Assistant Professor & Design Management course director
Liam ran an agency for over 20 years, offering web development and digital marketing. Now he's working with the next generation of creatives as Assistant Professor and Design Management course director at Coventry University.
