By Steve Vincent 
Proper planning and realistic timeframes make perfect deliver- wait, there it is, lingering around the cornerstones of your project success... scope creep.
You try to catch it, and stop it in its tracks. But, it's already taken you over-budget, and delayed other work. It just feels easier to carry on. You can't lose the client now, so every demand, every amend, more resource, you'll do it.
And then it's too late. You're looking back, head-in-hands, thinking what on earth happened?!
You've lost money, you've lost control.
Join us to find out:
- The real causes behind scope creep
- The impact on projects and overall profitability
- How to spot it early and avoid the trap
- More on internal comms and managing client expectations
Your 'too-long-didn't-watch' takeaway (TLDW):
Client happiness is key, but if you're bowing down to every unscoped edit and amend that comes in, you're stepping away from that role as a strategic partner.
About the Agency Masters
Join our agency management experts for best-practice advice, tips and industry benchmarking, every month. You'll either leave with a smugness that you're doing everything just right, or a sigh of relief that you've spotted room for improvement.
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