By Steve Vincent 
Utilisation rates are really a make or break metric when it comes to your agency’s performance. They show how much time staff are spending on chargeable client work versus work that isn’t directly bringing in any income. And when time is your commodity, the more hours you sell... the more money you make. And visibility on this is vital when it comes to strategic planning.
This time, our Agency Masters, Steve and Kate, explore:
- How to calculate realistic utilisation rates
- What good looks like (industry benchmarks)
- How to use them to calculate capacity and revenue forecasts
- How to track
- How you can improve utilisation
Your 'too-long-didn't-watch' takeaway (TLDW):
Whether you term it 'admin', or whether you term it 'miscellaneous', it's that kind of dumping ground for anything that doesn't fit into that category framework of where you want people to post time.
About the Agency Masters
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