By Steve Vincent 
Partners in time, love at first (second or third) pitch, your clients.
Beyond the black and white of your contract, you're working with people. Human beings to connect with. Because when it comes to client development, it's about relationship-building, empathy and proactivity.
It's your responsibility to understand their business, and to help them understand how you can help them. How you can solve their challenges and continuously add value so they always choose you.
This time, our Agency Masters, Steve and Kate, explore:
- How to get to the heart of what your clients are looking for
- The best ways to be proactive
- More on developing existing business
- How you can make it less about you
- Tips to take accountability and build trust
Your 'too-long-didn't-watch' takeaway (TLDW):
Ask your clients what they want to achieve, so if you know your clients short-term and long-term business goals, that will enable you to support their efforts and their priorities.
About the Agency Masters
Join our agency management experts for best-practice advice, tips and industry benchmarking, every month. You'll either leave with a smugness that you're doing everything just right, or a sigh of relief that you've spotted room for improvement.
Get some brainfood. Check out our live webinars!
