By Steve Vincent 
2024 was another rocky year, with economic and political uncertainty causing client cuts and delays, and technology and AI inflating industry competitiveness.*
Making forecasting more difficult than ever.
Predicting what's to come is hard, but you can prepare.
This time, our Agency Masters, Steve and Kate, explore:
- Why accurate forecasting matters
- How to properly forecast existing client revenue
- How to plan new business
- The disciplines you need to deliver on those numbers
- What to do if/when things change?
*Source: Alliance of Independent Agencies Performance Pulse, 2024
Your 'too-long-didn't-watch' takeaway (TLDW):
"You need to deliver on those numbers, it's not just enough to have plan. You need to take action and have accountability to make sure that it happens, then you achieve what you set out to do."
About the Agency Masters
Join our agency management experts for best-practice advice, tips and industry benchmarking, every month. You'll either leave with a smugness that you're doing everything just right, or a sigh of relief that you've spotted room for improvement.
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