By Steve Vincent 
Three days into your best idea yet - and then you hear the project’s already 40% over budget. Or worse: your favourite project gets canned because “the numbers didn’t work.”
Thing is, creativity isn’t enough if the business side breaks down.
And the most successful creatives know that, understanding the commercial side of things doesn't kill creativity - it's what keeps the lights on so you can CREATE.
Because timesheets matter, spotting scope creep before it devours your project matters, and estimating work that protects your creative vision AND the bottom line matters, too.
This time our agency experts, Steve and Kate, will be exploring:
- Why knowing the numbers is your secret superpower
- How to estimate for the realities of creative work
- How timesheets protect your time
- The real cost of "just one more change"
- Top tips to talk scope with clients
Your 'too-long-didn't-watch' takeaway (TLDW):
"We've been trained to think the numbers are the enemy of creativity. But here's the thing, that glazed over feeling is costing you your best work. Your numbers are actually your superpower!"
About the Agency Masters
Join our agency management experts for best-practice advice, tips and industry benchmarking, every month. You'll either leave with a smugness that you're doing everything just right, or a sigh of relief that you've spotted room for improvement.
Get some brainfood. Check out our live webinars!
