By Steve Vincent 
Another pitch lost to an agency that “just got us better.” Another idea killed by a client who didn’t trust the recommendation. Another relationship that went cold because you missed the warning signs.
Creative brilliance gets you in the room. But it’s rapport and influence that wins the work and keeps the client coming back.
It’s not about being charming. You need to understand what clients really need and build credibility that sticks.
Great work opens doors. Great relationships keep them open.
This time, the agency experts, explore:
- How to spot client cues that others miss (the unspoken needs)
- Ways to build credibility when you’re not the most experienced in the room
- How to hold difficult conversations that strengthen relationships
- The key to turning transactional clients into true partners
- Early warning signs that a relationship is at risk
Your 'too-long-didn't-watch' takeaway (TLDW):
Be a partner, not a supplier. Whilst partners challenge, clarify, and protect. The suppliers wait for instructions. They deliver what's asked, avoids tension, and keeps things nice and easy.
About the Agency Masters
Join our agency management experts for best-practice advice, tips and industry benchmarking, every month. You'll either leave with a smugness that you're doing everything just right, or a sigh of relief that you've spotted room for improvement.
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