The Pull Agency - an awardwinning creative agency with a focus on health and beauty brands - harnesses the power of brand and technology to deliver game-changing transformations.
While the agency had no problem getting business in, they were finding they weren't making the best margins and were sometimes overdelivering for clients. To run a more profitable agency, Dean knew they needed a much better understanding of their financial and operating performance across the business.
There's no doubt that we now have a better run business thanks to the Agency Works team.
Dean Corney, COO, The Pull Agency
Implementation
"Synergist has given us visibility of all areas of the business from leads, clients, projects and resources to the financials. Being able to review the overall performance of the business, for me, is the best part. We're now able to access in-depth, more accurate data quickly and easily. So we can forecast and plan more effectively and make more informed decisions across the business."
"Their value is in their strategic approach and in-depth understanding of agencies. They understand recovery and utilisation rates, for example, and which bracket you should be in per head. It feels very much like having financially-minded operations directors in-house, but with an outside view so we can benchmark our performance," says Dean. "They're integral to our business now."
"Their value is in their strategic approach and in-depth understanding of agencies. They understand recovery and utilisation rates, for example, and which bracket you should be in per head. It feels very much like having financially-minded operations directors in-house, but with an outside view so we can benchmark our performance," says Dean. "They're integral to our business now."
The Results
"Essentially, The Agency Works helped us get a solid system in place for tracking and reporting on those key metrics and putting critical processes in place to get the business running really well from an operational and financial point of view. We now run the agency really tightly, and we know what's going on because we have the right information. It's very powerful," says Dean.
"And I trust Jay and the team completely - they're a fantastic group of people, and that's important when you're working so closely "
