By Jay Neale 
Every agency starts with a vision. The kind of business you want to build, the culture you want to create, the work you want to deliver, the profit you want to make.
But vision on its own doesn’t create value.
To build an agency that's really future-fit, you need to put your people and purpose first.
Balancing making money with creating impact, and being a force for good. And that's hard to fall out of love with.
Jay speaks to Nikki Gatenby - Agency Specialist Non-Exec Director, cognitive behavioural coach, and best-selling author. Having led two marketing agencies to global success, Nikki now works with founders and leadership teams to turn bold visions into thriving, highly valuable agencies.
They discuss how to keep your vision alive when the day-to-day gets in the way, shape strategies that build measurable value, and align people and purpose.
Your 'too-long-didn't-watch' takeaway (TLDW):
"We've got to get comfortable that it's okay to make money and be clear with people what that money is doing because it's fuelling our business. It's not just there to make the founder rich, it's there to fuel the business."
About Nikki
Agency Specialist Non-Exec Director
Nikki has led, owned, managed and grown multiple successful agencies with a track record of world-class results, and is now focused on making other good companies, great.
As an agency specialist Non-Exec Director and qualified Cognitive Behavioural Coach, she brings energy, ideas and execution experience to help founders, boards and leaders build highly valuable, unstoppable businesses.
Previously MD of Propellernet, Nikki transformed the agency into a global marketing organisation and SaaS provider behind CoverageBook.com and AnswerThePublic.com, delivering 10x profit and eight consecutive “Best Places to Work” awards.
A bestselling author of Superengaged and BBOP, Nikki now works with founders to create real value, financial and cultural, through brave leadership and progressive practice.
Connect with Nikki.
