By Jay Neale 
Most agency leaders make financial decisions from an emotional standpoint, influenced by their own personal values and beliefs when it comes to money.
Compromising profit for fear of losing projects, clients, people...
You can have all the data and insights in the world, but with emotion clouding your commercial judgement, your agency is growing nowhere.
Playing safe is playing small.
Jay speaks to fractional CFO, Serena Humphrey FCMA. With over 30 years’ experience working with hundreds of agencies and SMEs, Serena helps business owners get what they want from their business, building financial strength and resilience.
They discuss the mindset agency founders need for growth, from risk-averse survival-mode to fearless financial decision-making.
Your 'too-long-didn't-watch' takeaway (TLDW):
"You get stuck in the constant cycle of growth and retraction, which all comes from panic and fear, when you can't make that logical calm decision."
About Serena
Financial & Business Coach
After losing a house at 21, the family business going dramatically bust and making hundreds of people redundant, Serena now helps people to untangle their relationship with money and helps to create financial success in businesses that pay for your future!
And when she realised chasing growth for 12 years, wasn't what she wanted to do, Serena found a way that worked for her and used her "lifestyle" business to build financial security on her terms.
As a Financial and Business Coach, Serena now supports small business owners to flip the myth that financial security only comes from selling your business, and changes the narrative on what finical success looks like... including ditching the burnout, hustle and the scale-at-all-cost-pressure.
Connect with Serena.
