By Jay Neale 
Fuel that Friday feeling with insights to elevate your A-game. Every month I catch up with key players across the commercial, operations and finance space to steal their wisdom so you can level-up.
The B-Corp movement has prompted much debate across agencies. Should we be going for it? What are the benefits? And the criticisms? Is it worth the time? Is there anything else like it out there?
Jay speaks to Charlie Southwood from B Corp experts, Junxion, on whether it's really worth the hype.
They discuss the key things agencies need to think about before beginning their B-Corp journey, it's value as an employee engagement tool and how to work out if it's a right fit for you.
Your 'too-long-didn't-watch' takeaway (TLDW):
By navigating the assessment, you can really understand what your business is about, what your mission and visions are and actually putting that to action.
About Charlie
Marketing Manager & Consultant
Charlie is a Marketing manager & consultant versed in brand & marketing strategy, purpose-led business, multi-channel marketing, events, client relationships and copywriting.
However, outside of work you'll find Charlie reading the latest Malcolm Gladwell book, managing the DJ collective that he co-founded or getting defeated on chess.com.
