The A-game: Out with the old, in with the new business strategy

Image for Jay Neale By Jay Neale

A typical agency’s new business strategy relies on referrals, directors networking, content marketing and a few lead gen emails here and there.

And while those tactics work, if you want to really scale, you need to shift from unpredictable to a scalable engine for growth.

Jay talks to Steve and Claire, co-founders of As the Crow Flies, on how agencies can’t just sit back and wait for leads, why the directors shouldn’t be responsible for sales, what really makes a successful strategy and how to get started.

Your 'too-long-didn't-watch' takeaway (TLDW):

quote mark

It's deceptively simple, why should anyone give a crap about us over any of our competition? And this is not messaging. It's not an exercise in pushing adjectives around a page.quote mark

About Steve

Co-founder, As the Crow Flies

Steve built one of the North’s largest production houses, supporting its growth from small lifestyle business to a team of 50, before moving into New Business consultancy.

Connect with Steve


About Claire

Co-founder, As the Crow Flies

Claire has worked in leading agencies for over 15 years, challenging the status quo on how to drive true scalability for both independent and network agencies.

Connect with Claire

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