By Jay Neale 
A typical agency’s new business strategy relies on referrals, directors networking, content marketing and a few lead gen emails here and there.
And while those tactics work, if you want to really scale, you need to shift from unpredictable to a scalable engine for growth.
Jay talks to Steve and Claire, co-founders of As the Crow Flies, on how agencies can’t just sit back and wait for leads, why the directors shouldn’t be responsible for sales, what really makes a successful strategy and how to get started.
Your 'too-long-didn't-watch' takeaway (TLDW):
It's deceptively simple, why should anyone give a crap about us over any of our competition? And this is not messaging. It's not an exercise in pushing adjectives around a page.
About Steve
Co-founder, As the Crow Flies
Steve built one of the North’s largest production houses, supporting its growth from small lifestyle business to a team of 50, before moving into New Business consultancy.
About Claire
Co-founder, As the Crow Flies
Claire has worked in leading agencies for over 15 years, challenging the status quo on how to drive true scalability for both independent and network agencies.
