By Jay Neale 
Marketing procurement... a necessary or unnecessary evil?
Whatever you've called them, they’re an essential part of your performance and growth. And the significant value they offer is often overlooked.
It’s time to build relationships, align objectives, enhance collaboration and encourage transparency. Because if you’re looking to grow, you need to work BETTER, and together.
Jay speaks to Global Marketing Procurement Officer, Tina Fegent. One of the first to work in Marketing Procurement, 30 years ago, Tina has worked with some of the biggest brands. Now she works both client-side and with agencies to help them identify what is required to make marketing procurement a success for the business.
They discuss the misconception of marketing procurement. And how it can make a real strategic difference for agencies.
Your 'too-long-didn't-watch' takeaway (TLDW):
Agencies have got to make money, they have to invest in staff and technology etc. So it's that balance of getting that competitive pricing while earning your profit.
About Tina
Global Marketing Procurement Consultant
Being one of the first to work in Marketing Procurement 30 years ago, Tina established many of the 1st Marketing Procurement teams in the UK. From Lucozade Sports bottles to Orange Arrows Formula One Racing, there isn't a category of marketing that she hasn't procured.
Whilst mentoring marketing procurement teams and individuals, Tina works at a strategic level to help identify what is required to make marketing procurement a success in an organisation.
Tina chaired the Chartered Institute of Purchasing and Supply (CIPS) Specialist knowledge Group on Marketing Purchasing since it's inception in 2006 - believing that good marketing procurement can make a real difference!
