By Jay Neale 
AI is already reshaping the way agencies work. It boosts efficiency in research, production, and reporting - freeing teams for higher-value thinking and the kind of creativity machines can't replace.
But it also raises the stakes: clients begin to expect “faster, cheaper,” commoditisation looms, and tough questions emerge around policy, IP, and security.
The reality is, AI is now part of the agency stack.
The question isn’t if you’ll use it, but how. What client problems will AI actually solve? Where must humans lead? And what skills and training will equip your team?
What sets you apart isn’t just adopting AI, but applying it with purpose.
Jay speaks to Jen Wright, Founder of Rascal. With 25 years’ experience delivering digital transformation for global brands, Jen now helps leaders and businesses transform the impact they can have by harnessing tech in a way that works for them.
They discuss where AI creates true strategic advantage for agencies, why human creativity, judgement, and relationships remain irreplaceable and how to evolve skills and culture to stay ahead.
Your 'too-long-didn't-watch' takeaway (TLDW):
"The question in your mind is not how do I use AI. The question should be how can I lift my team to do their best possible job. Which data would help them to be more creative?"
About Jen
Founder
Jen helps ambitious leaders and businesses transform their impact by co-creating new products and harnessing technology in ways that work for them. With over twenty years of experience, she's brought award-winning innovation to life for both household names and SMEs, developing customer-centric scalable products that apply technologies like AI.
Whether supporting as an executive coach, fractional CPTO, or bringing products to life with her team at Rascal, Jen's superpower is partnering with founders and C-suite leaders to take informed action that transforms their impact.
Connect with Jen.
