By Jay Neale 
Humans make decisions emotionally. This happens every day. And so, it happens in your agency, too.
Your team turn up to work with their own personal KPIs and incentives, a view of only their to-do list, their accounts, their workload. And unalignment is the product of that. Which in turn affects teamwork, comms, and feedback processes.
Jay speaks to Emma Dutton MBE, previously Specialist Military Intelligence Officer and now Co-Founder & CEO of Applied Influence Group, on how you can build a better environment of collaboration and appreciate the individual within teams, using the power of influence.
Your 'too-long-didn't-watch' takeaway (TLDW):
Why people want to achieve those rewards or that promotion is different. Someone might be after that promotion because it's about the status of having achieved that, and the label that comes with that.
About Emma
Co-founder & CEO, Applied Influence Group
Emma leads the Applied Influence Group, enabling their clients to create powerful human connections in the right place at the right time, so that they can serve their customers better and accelerate growth.
Having served as an Engineer Officer in the RAF before transitioning to the influence capability of Military Intelligence. Emma loves working with people who are committed to and curious about understanding their stakeholders better and continuously growing relationships.
