By Jay Neale 
The BenchPress 2025 report is in. A must-have asset to every agency owner's toolkit.
An opportunity to see where you're ahead of the game, where there's room to grow, and how your agency stacks up against the rest.
From new business to growth rates, AI, people, and profitability… data-driven insights to help you run a stronger, more profitable agency.
Jay speaks to Peter Czapp, Co-founder at The Wow Company - the driving force behind BenchPress, the landmark benchmarking report for UK agencies. For the past 13 years, they’ve been helping agency leaders navigate the challenges and opportunities that come with running an agency with the invaluable findings of their annual surveys.
They break down some of the report’s stand out stats, that's really taken the biggest impact on agency performance in 2024, and predictions for the next 12 months.
Your 'too-long-didn't-watch' takeaway (TLDW):
"There are things that we do to make us money, and there are things that we do, making us lose money. And to understand this, all of us must measure gross profit by every client, project and each individual team member!"
About Peter
Co-founder and business benchmarking expert
Whilst being the Co-founder at The Wow Company, the Agency Collective and The Consultancy Growth Network, Peter is also on the board at Ecologi.
With over 20 years in business, alongside the very latest research into what the top-performing businesses are doing differently, Peter uses his experience to help people build beautiful businesses. Especially agencies, consultancies and tech companies with over £1m turnover!
Connect with Peter.
