By Jay Neale 
Too many agencies don't know their clients are unhappy until it's too late.
At the heart of strong client-agency relationships is a safe space for feedback. It shows you care - you're not just a supplier.
Your clients want to feel heard. And to keep them, they need to be.
Jay speaks to Remeny Armitage, Client Insight Consultant and Founder of Brilliant and Human. Remeny's lived and breathed agencies for over 20 years, helping them improve client relationships with her unique 'client care calls', uncovering what they buy, love, and just don't like.
They discuss what clients truly think and how agencies can be more strategic with feedback - the key to retention.
Your 'too-long-didn't-watch' takeaway (TLDW):
"If your clients know that you're giving them what they love, even when they're not asking for it, they're going to be more loyal and grateful for it."
About Remeny
Client Insight Consultant and Founder of Brilliant and Human
With over 20 years’ experience working for a variety of agencies and businesses, Remeny enjoys helping agency owners and professional services to understand what their clients truly think of them.
During her career, she has built up a range of methods which ensure business enhancement and growth, while building long-lasting relationships that are based on a strong foundation of trust and respect between businesses and their current and future clients.
Remeny believes the power of client insight through qualitative interviews can be transformational. Not only does it lead to client advocates; but it can improve reputation, marketing, teams, services and revenue.
Connect with Remeny.
