Agencies are hurting right now. Those that once thrived on inbound leads are now facing silence. The pipeline isn’t filling itself - and new clients aren’t knocking.
But, here's the thing: clients ARE actually spending more this year. The budgets are there.
You need to take control of your sales strategy and do the hard graft to get it. There's no silver bullet. And you can't just outsource (or mentally outsource to a salesperson) and expect it to work.
Leaders need to step up and take control. Build a proper sales engine – strategy, process, tech, people, culture. The whole thing.
Jay speaks to Ryan Hall, Founder of Friday Solved, a consulting company that helps businesses solve their sales problems with sustainable and scalable solutions.
They dive into why waiting around isn't working anymore, what it really takes to build a sales engine that works, and how agency leaders can stop hoping and start hunting.
Your 'too-long-didn't-watch' takeaway (TLDW):

"Get the top of funnel outbound working. It's not a fast fix, but if you've got that, you can truly deliver scale, predictability, and sustainability over time."
About Ryan
Founder, Friday Solved
Whilst having 20+ years experience in positioning, proposition design and sales strategy, Ryan has helped many leading global brands such as HSBC, M&S, Trainline, Vodafone, UBS and MORE!
Ryan has passion to share his expertise and insights with other founders, CEOs and business leaders who want to create a market position that stands out in a B2B market.
Therefore, Ryan offers pragmatic frameworks, build sustainable sales engines inside your business, and coaching formats that create focus, drive accountability and scale sales results and my book guides readers through the growth process.
Whether it is sales culture, sales engine, or go-to-market strategy... Ryan can help you find clarity, relevance, and value.
Connect with Ryan.
By Jay Neale