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The A-game: Account managers, are we failing them?

Image for Jay Neale By Jay Neale

Clients want great ideas, great work and great service.

But, the skill of client servicing is still misunderstood and becoming more undervalued.

As well as the usual agency hangups, Client Services deal with demanding clients day in and day out, and expected to switch hats at the drop of one. They’re problem solvers, creative thinkers, project managers and team motivators.

They must go through serious training to do that, right? Wrong.

Jay speaks to client services training expert, Sally Stevens. With 15+ years of knowledge and insight from working with and inside agencies, Sally helps nurture and develop junior Account Managers, giving them the multifaceted skills and support they need to retain and grow accounts.

They discuss the fundamental skills, knowledge and support account managers need to be successful.

Your 'too-long-didn't-watch' takeaway (TLDW):

quote mark

To set them up for success for their future career in supporting agencies etc, they really need to have curiosity and empathy. For me they are like the unsung heroes of client servicing skills.quote mark

About Sally

The Secret Account Director

Sally has supported teams in transforming their client development resulting in significant additional revenue, delving into their strengths to optimise relationships and empowering individuals to thrive in their roles.

The unique insight that Sally can provide is not just theoretical, think of her as your agency’s ‘outside insider’. With her 15+ years of knowledge and insight from working with and inside agencies, combined with her strategic work with agency founders and senior leaders, Sally is perfectly placed to support growth and development throughout your team.

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