By Jay Neale 
Just HOW big is the UK marketing, advertising, creative and media agency sector? How many agencies are there? Where do they specialise? How's it developed? Where's the growth? What's it worth?
In the last decade, the number of agencies in the UK has doubled, with over 25,495 active agencies. Making this industry more competitive than ever before. Employing 265,000 people, with a total turnover of £34.9bn.
Jay speaks to Paul Scraton, Editor-in-Chief at Agency by Agency, comprehensive data mapping and insights experts, who’ve just mapped the UK’s agency landscape.
They discuss the exclusive findings on the sector, and how the data gives agency leaders invaluable insights for strategic decision-making in 2025 and beyond.
Your 'too-long-didn't-watch' takeaway (TLDW):
"Social purpose and sustainability agencies are showing the highest proportion of growing agencies, with a 22% overall growth rate and 44% of those agencies are growing fast!"
About Paul
Co-founder and Editor-in-Chief
With twenty+ years experience as a writer, editor and journalist, Paul also spends his time as a storytelling and strategy development consultant for a variety of companies and organisations.
As the Co-Founder and Editor-in-chief of Agency by Agency, Paul is exploring how data can be used to tell of the story of a sector. As an Ambassador for the Pahar Trust Nepal, he is committed to using his skills to help build schools and improve education, health and sanitation in hard-to-reach communities in Nepal.
As a storyteller, Paul is especially interested in how organisations share their stories and how storytelling can be used to not only shape the message, but also be a fundamental part of a long-term vision and strategy.
Connect with Paul.
