The Agency Works

383 Project - Birmingham

383 Project  are a RAR Top 100 and DAD-shortlisted creative agency with Chevrolet, Polar and Mecca Bingo as clients, and particular strengths in advertising, design and digital.

All indications are that the system will probably pay for itself in just three or four months!

The challenge

Sukhi Dehal is a Director at 383. “Since we started we have grown into
a multifaceted agency across a wide range of sectors from automotive to retail and gaming. We work closely with a number of the world’s top consumer brands, providing creative thinking and digital execution on both a national and international level.”

“Our work requires a management system and administrative processes to keep tabs on everything that’s happening and to ensure that we achieve our promises to clients as well as safeguarding our profits.”

Sukhi revealed “Over the years we have used a number of agency management software packages, some very limited in scope and others focussed on job trafficking. All of them have had drawbacks and in some cases the products were not what an agency of our size needed.”

The result

Sukhi continued: “As we developed and grew we had to find a suitable system to meet our expanding needs and keep track of everything that was happening.”

Sukhi added, “Extensive research led us to discover Synergist from Express Systems / The Agency Works. The product demo revealed an easy-to- use software package that, since installation, has revolutionised our admin processes and allowed us to monitor and organise everything that goes through the studio, from conception to delivery.”

“Synergist certainly offers far more flexibility and control than our previous systems. In addition, Express Systems / The Agency Works offered us excellent training and support, and in a very short time we were up and running and creating detailed financial and progress reports like experts!”


“Online and phone support was a huge issue for us. We needed a reliable supplier that could offer support as an when we needed it. The support we have received from Express Systems / The Agency Works has been exemplary. We have found that since using Synergist we have been able to plan more accurately around studio capacity and produce very accurate automated financial reports that are delivered to our inbox from the system. This has enabled us to schedule the studio time with comparative ease.

“The reaction from staff has been very encouraging, particularly now that we have a management system that does not break!”

Sukhi summarised, “Everyday use is proving to be very straightforward for all our staff. Synergist is proving to be very impressive with the quality and detail of the reports now that we have a large volume of data. All indications are that the system will probably pay for itself in just three or four months!”

“I would certainly recommend Synergist to any agency looking for a system to provide accurate reporting, ease of use for staff to log time, compatibility with accounting software and data entry that no one can hide from!”

Further information

For further information on how Synergist can make an impact on your business please contact us or call us on 01455 553 246.

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