Figuring out how much time a job will take can be a real challenge, especially with an unfamiliar project type, or a new client. Get it wrong and you’ve not got enough time to deliver quality work, which often means unhappy clients, and a stressed studio. Or you’ll end up working for free. Or lose the work.
It’s safe to say estimating matters. And great estimating matters MORE.
This time, our Agency Masters explore:
- The difference between an estimate and a quote
- How to actually get your estimating right
- How to estimate new work
- The realities of underestimating (and telling clients you’ve done so)
- How to prevent projects going over budget (with room for amends)
Your 'too-long-didn't-watch' takeaway (TLDW):
If you're heading out of scope, don't forget the seven magic words of Karl Sakas. Just ask your client, "would you like an estimate with that?"
About the Agency Masters
Join our agency management experts for best-practice advice, tips and industry benchmarking, every month. You'll either leave with a smugness that you're doing everything just right, or a sigh of relief that you've spotted room for improvement.
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