The Marketing Practice | Oxfordshire
Practice makes perfect choice
55-strong full service B2B agency with clients including Atos, Axa Wealth, BBC Worldwide, Canon, Cisco, O2 and Oracle.
The Marketing Practice was established in 2002 and is based just south of Oxford.
David van Shaick is Operations Director. “When we set up the business our initial management systems were very much a home-grown affair. We employed the usual Excel spreadsheets for time recording and job information and tried to extract deeper management information from the composite results.
“This clearly had its downsides, the least being the time it actually took to bring together all the data. In a very short time- frame it became very obvious that we needed a ‘proper’ agency management system. We did become involved in a new system development project, but it proved to be unwieldy and far too complex for our needs.”
David went on to say, “The decision was taken to put our agency management system requirements out to tender and unsurprisingly we received numerous responses. This list was quickly narrowed down to three, of which one clearly stood out as the obvious and immediate choice for a B2B agency. This was Synergist supplied and supported by The Agency Works”.
“Synergist was selected primarily for its time management and job costing capabilities, which, when combined with its powerful reporting system, enabled us to clearly identify areas where time had been spent and use the information to improve productivity.
“The extreme flexibility of the reporting system and its convenient front end dashboard has enabled us to see far more detail and to make many highly beneficial adjustments to the way in which the agency operates. The direct link to our Sage Accounts package makes life simpler still.”
David said, “Synergist and The Agency Works have both played a big part in our sustained growth.”
“Jason Neale really understood our business and what we were trying to achieve. His grasp of the commercial logic behind running an agency ensured we got the intricate detail and processes absolutely right from the outset when the system was initially set up for the company.”
David revealed, “I can confidently say that within just three months of use we were able to identify key areas in the business which needed attention, and to make positive changes which impacted both on profitability and increased client satisfaction. Synergist was installed by The Agency Works and all our users were trained by their team over a six week period. This allowed ample time to understand the system and to run sample projects to ensure everything was absolutely right for the business.
With the help of The Agency Works staff the entire process proved to be completely painless, and our agency users were very happy to adopt the simple to use, online package for job costing and time management. The key to success has been the fact that it is so easy to use, therefore people actually use it rather than put off filling in their activities to another day. This means we have significantly better, more accurate information available far earlier in the job cycle than ever before and we can forecast and plan our business far more effectively.”
David van Shaick concluded, “Synergist is the best IT investment we
have made as an agency, and I would absolutely recommend it to any marketing services business that wants to understand exactly what is making them money, and where all the time is being spent. The software is perfect for a multi discipline B2B agency.”
Visit The Marketing Practice at www.themarketingpractice.com