RJ Design Associates | Derbyshire
Synergist: playing a part in an agency doubling its turnover
Established 20 years ago and with 100 awards to their credit, Blue Chip deliver promotional marketing to brands such as Kellogg’s, O2, Nando’s, 3M and McCain .
By January 2008, the agency had grown to such an extent that it needed to move away from a system that was largely paper-based with a separate solution for accounts.
“We discussed creating our own bespoke system, then we got a really innovative brochure [about Synergist] which caught the MD’s eye and was very timely,” said Company Director, Lee Day.
It was on this basis that Jason from The Agency Works was invited in to visit the agency and demonstrate Synergist’s capabilities – which really impressed the directors.
They also realised it would be better cost-wise than writing their own software or getting someone to write it for them, and liked the fact that Synergist was proven and regularly updated.
“We love the system – it‟s brilliant,” said Lee. It’s a transparent system, so all account managers can see all the jobs that are going on and react accordingly.
“Our invoice process is now instant – job details feed into Sage which is a really slick functionality,” said Lee.
When it comes to time sheets, Lee said: “Synergist gives us a transparency which we didn’t have before. We can run digital time sheets and produce reports on those, which means total confidence for the client.”
RJDA has also found that the system has big benefits for cash flow. And, as turnover grows, staff can now easily keep a close eye on margins and on what the agency is paying.
Synergist has also enabled them to centralise business development. Now they can make sure they don‟t miss any potential business opportunities as the system can be set up to send reminder emails about providing quotes.
The team at RJDA saw what they wanted in Synergist, and Lee Day thought the subsequent installation and training service from The Agency Works was “fantastic, really good.”
They found Louise [Project Manager] to be really thorough and she soon got in tune with the way they worked. On job sheets, for example, Lee commented: “She looked at our paper- based system and made sure Synergist was adapted to how we worked previously.”
“They’re a really good team – really good guys,” he added.
Both turnover and staff numbers have doubled at RJDA since they put Synergist in. “Synergist has played a pretty strong part in that,” said Lee. “It has given us a slick client- facing edge.”
They can also plug in paper prices from their suppliers so that the account managers are quoting on up-to-date prices for their clients. As a result, they‟ve reduced paper costs by 10- 15%.
“Last month, we had a turnover in excess of £200K and the business could not have got to that level pre-Synergist…It totally underpins everything we do and it will grow with the company,” said Lee.