The Agency Works

View all case studies

Macmillan | Basingstoke

Macmillian selects Synergist for growth

A global operation founded in 1843, Macmillan Distribution is today involved in publishing online resources and e-books as well as printed material.

The Challenge

Using modern methods of production and distribution MDL, as well as serving the distribution needs of the publishers within the Macmillan group, also works for 40+ other companies, providing a fully integrated warehousing, customer service and credit control service.

Despite operating a number of sophisticated and integrated systems to control its core processes, MDL like many businesses had over time become reliant on a number of ad hoc administrative tasks and procedures within areas ancillary to the main business.

Typically these were managed by individuals using desktop applications such as MS Excel and Outlook. As the business had grown the risk and reliance on these systems had increased and it became clear that a software solution was required flexible enough to be adapted to a number of processes and able to provide control and security to the tasks in hand, as well as improved efficiency.

The search for a system

MDL’s assigned project team first produced a functional specification detailing precisely which processes it intended to migrate to the new system and detailing interaction between key business areas. They then went to the market to see what off the shelf solutions were available for process scheduling and management and as a part of this process, invited The Agency Works to demonstrate the functions and capability of Synergist.

“The Synergist system immediately stood out from the crowd” said Pat Tobin, MDL’s Quality Systems & Development Manager. “MDL’s specification was far reaching, but, a thorough and honest appraisal for suitability by their Jay Neale identified that we could meet 90% of our targets, and rightly won over the project team.”


Phase one of the project went live across all three MDL sites on 1st June 2008 with extremely pleasing results. Task creation was simplified, quote accuracy improved and true costs for time and materials routinely logged. In addition, the management and tracking of task status was clearer than was ever possible under the previous manual systems.

“Synergist has not only provided us with an effective tool for task management, it has also assisted greatly in challenging the logic of the processes on which we are trying to focus; business, but at the same time ensuring a logical path for each task from start to finish” said Matthew Hogg, Head of Client Services and Project Sponsor.

As well as proving popular at MDL, Pat commented that the Synergist system has been received very enthusiastically by publishers. “They can see exactly what they are being charged for with the clarity that Synergist provides.”

MDL has found the service from The Agency Works to be “First Class”. From pre-project evaluation, system configuration through to post go live helpdesk queries, the level of support is excellent, often receiving an instant response to queries.

Further information

For further information on how Synergist can make an impact on your business please contact us or call us on 01455 553 246.

Visit Macmillan at

Download as a PDF

This website uses cookies to provide a better experience through analytics | By continuing to use this site you are accepting the use of cookies.


Please fill in and submit the form below