What inspired you to set up your own Agency?
To mark the close of 2016, we thought it would be a good idea to take a closer look at agencies across the UK to understand where you’ve come from and where you’re headed.
Everyone has different reasons for deciding to take the plunge and set up their own agency. We all have different goals, motivations and aspirations when it comes to our work lives.
In this issue of Agency Food, we look at what makes agency heads tick. We ask why you set up in business in the first place, what your agency ambitions are and your hopes and dreams for the future.
Looking at the overall picture, what stands out in our findings is that despite a rather uncertain year, particularly in the brave new world that is post-Brexit Britain, there is a significant amount of optimism in the air. Nearly three quarters (74%) of agencies report an improving outlook over the next quarter (compared to last quarter) with only 5% reporting a decrease in business performance.
We’d like to thank everyone who contributed to the report and we hope that you find it an interesting read.